Permanence Pledge
Long Play is built on the idea that creators deserve a platform they can trust for the long term. This page sets out what that means concretely - not as marketing language, but as commitments we intend to be held to.
Who runs this
Long Play is built and run by one person, with 23 years in broadcast production, based in Australia. There's no support queue routing you to whoever's rostered on today. If you get in touch, you're hearing from the person who built the platform.
That's a real tradeoff, and this page won't pretend otherwise. A large company can promise round-the-clock coverage across time zones; one person can't. What it can promise instead: every message gets read by a real person, every copyright notice gets handled personally, and no decision about your content is made by an algorithm optimising for advertiser comfort - because there is no algorithm and there are no advertisers to keep comfortable.
See what's shipped recently for a sense of the pace. This is actively built and maintained, not left running on autopilot.
Built to grow - deliberately, not wastefully
Long Play runs on infrastructure sized for where the platform is today, not padded out for traffic that hasn't arrived yet. That's a budget decision, not a ceiling - the hosting is built on infrastructure that can be scaled up as real usage grows, without needing a rebuild first.
In the meantime, the focus is on using what we have well: automated monitoring that watches the platform's health continuously, efficient caching so pages and images stay fast without over-provisioning hardware for it, and fixing the underlying cause of a problem rather than just throwing more server at it. Growth here means growing sensibly - reliability first, scale when the numbers say it's actually needed.
What we will never do
- Remove, suppress, demonetize, or downrank your content for advertiser-friendliness, brand safety, or commercial reasons
- Insert ads into your videos without your explicit choice and setup
- Algorithmically penalise your content for low engagement, unfashionable subject matter, or topics that make advertisers uncomfortable
- Claim ownership of your content or use it for purposes beyond hosting and streaming it for you
- Require exclusivity - your work can live here and anywhere else simultaneously
What we will always do
- Store your original file byte-exact, exactly as you uploaded it, for as long as your account is active
- Let you download your original file at any time, no questions asked
- Give you at least 90 days advance notice before any significant change to platform policy that affects how your content is distributed or accessed
- If Long Play is ever acquired, merged into another entity, or shuts down entirely, give you at least 90 days' notice and a one-click export of every original file before any material change takes effect
Why this matters
Long Play’s only revenue is subscriptions. We have no advertising revenue to protect, no investor mandates to chase engagement, and no incentive to serve advertisers over creators. That structural difference is what makes this pledge possible - and what makes it credible.
Creators who were here when this pledge was first published are on record. We intend this as a document we can be publicly held to, not a clause buried in terms of service.
What this pledge does not cover
- Platform Rules violations. We retain the right to remove illegal content, content that endangers real people, or material that violates applicable law. This is not a change from today’s rules; it has always been the case and is consistent with our responsibility as a platform.
- Technical failures and force majeure. We commit to best-effort preservation, not a guarantee against hardware failure, service outages, or events entirely outside our control. We back up your originals and take redundancy seriously, but no infrastructure is infallible. We strongly recommend keeping independent copies of your original masters - no single storage provider, including ours, is a substitute for your own backup of work you cannot afford to lose.
- Third-party infrastructure. Long Play stores content using third-party cloud infrastructure providers who operate under their own terms of service, including their own limitations of liability for stored data. Long Play's ability to remedy a loss caused by a third-party infrastructure failure is limited by what those providers' terms allow.
- Accounts in arrears. Accounts that are significantly overdue may lose access to features. We will always provide a reasonable grace period and the ability to download your originals before any access restriction takes effect.
Limitation of liability
To the extent permitted by applicable law, Long Play's liability for any claim arising from use of the platform - including data loss, service outages, or feature unavailability - is limited to the subscription fees you have paid in the 12 months preceding the incident. Long Play is not liable for indirect, consequential, or punitive damages, or for data loss arising from third-party infrastructure failures. Nothing in this section excludes any rights you may have under the Australian Consumer Law that cannot lawfully be excluded.